About Us
In a cozy workshop in Niš, Serbia, our family came together with a shared dream: to craft solid wood furniture and accessories that tell stories of their own. It all began in 2018, when we first set out to shape wood into something extraordinary, pouring our hearts into every piece. In 2024, this passion took form as the brand NEO Wood LAB, uniting our vision under one name. Every curve, every grain, every polished surface reflects our love for originality and our passion for transforming spaces into havens of beauty.
We’re proud to have started in a humble garage, armed with little more than ingenuity and a vision. Today, our sophisticated workshop stands tall, challenging much bigger producers with the unique spirit of our creations. From these roots, we’ve carried this warmth to homes across the world, making life a little more beautiful, one piece at a time.
Our Approach
Approach of NEO Wood LAB is built on passion and a deep respect for the craft. Each piece is made from start to finish by a single master craftsman, who guides it from the first cut to the final polish, ensuring exceptional quality and attention to detail.
We work with sustainable materials: carefully selected solid wood, finished with natural oils and waxes. The result is products that feel warm, natural, and tactile, grounded in authenticity and mindful of ecological responsibility.
In-house design is at the heart of what we do. Every piece begins as a spark of inspiration, sketched, developed, 3D modeled, and refined by our team to express our distinct style. That vision is seamlessly passed to our craftsmen, who bring it to life with precision and care for every curve and surface, ensuring the final piece stays true to the original idea.
Beyond our signature designs, we believe furniture should feel as personal as the home it lives in. That’s why we offer extensive customization, backed by detailed technical guidance to help you make the right choices. Your vision becomes ours, resulting in a piece that’s deeply personal, tailored to your space, and unmistakably yours.
Our Mission
Mission of NEO Wood LAB is to create more than just furniture. We build experiences that feel personal, honest, and lasting. From the very first conversation, we take the time to understand your needs, your space, and your ideas. Every step of the process is a collaboration, with full support and expert guidance as we shape your vision into something real.
We believe that trust begins with transparency. That’s why we’re completely open about the materials, methods, and costs behind every piece we create, so you’ll always understand exactly what goes into your product and why. There are no hidden steps, no surprises, and no inflated prices driven by warehouses, showrooms, logistics chains, or marketing campaigns. Nearly every part of what you invest goes directly into the craftsmanship and quality of your piece, not into the noise around it. Our pieces are crafted to last a lifetime, becoming cherished additions that elevate the value of your home with their timeless quality and presence.
Beyond that, our goal is to become a home for those in search of something truly special. A place where every item has a story, visible charm, and hidden details that reveal themselves over time. Pieces that spark conversations, invite touch, and grow with the lives around them.
Why Choose Us
Discover what sets our solid wood furniture brand apart. From unparalleled originality to exceptional craftsmanship and value, we are committed to delivering furniture that elevates your space and stands the test of time.
Original Enduring
Designs
Every piece we create is designed and developed in-house, ensuring complete originality that you won’t find anywhere else. Our designs prioritize both aesthetic appeal and usability, crafted without compromises to enhance your living experience. Each item embodies timeless beauty, exclusively available through us.
Meticulous
Craftsmanship
Our commitment to quality shines through in our meticulous craftsmanship. Every piece is carefully crafted with precision and polished to perfection, overseen by a single artisan from start to finish to ensure flawless attention to detail. We deliver uncompromising quality that you can see and feel.
Affordable
Excellence
We believe exceptional furniture shouldn’t come with an exorbitant price tag. Our pricing reflects the true value of our original designs and superior craftsmanship, free from hidden costs, while remaining competitive in the market. Each piece is an investment, with the potential to enhance your home’s value through its timeless beauty and durability.